Trade shows are one of the best ways of brand promotion, product marketing, increasing sales, and displaying new products. One of the most significant features of the Trade Show experience is the Trade Show display booth. Designing a display booth is not as easy as it seems, that is why most people go for custom-made trade show booth displays. If you are looking for one, Expo Marketing is the place to go. Their team of professionals will carefully tailor your trade show display using the most recent materials and technology to bring out your brand.
The trade show booth design determines the success of your marketing goals. An operative and exceptional trade show booth help in building a business brand and offers a fascinating experience for potential customers. However, achieving all these requires careful considerations when designing the trade show booth. These run from the visual aspects to spatial and organisational aspects. Here are some:
1. Have an Objective
Before creating a trade show display, you should have in mind who your target audience is, and what message you intend to send to them. You are therefore required to carry out market research to know what your intended audience expects to get from you. Try as much as possible to design your booth in a way that will draw visitors to it.
2. Ensure the Flooring is Right
flooring in convention centers can immensely clash with colors and some elements of your Trade Show booth design. Matching your Trade Show flooring is crucial as it makes your booth attractive, hence providing a comfortable feel for your staff and visitors during their entire time at the booth. Custom flooring enriches your design elements making them stand out thereby giving maximum experience to your visitors.
3. Make sure there is Proper Lighting
Perfect lighting is critical to achieving the best trade show booth possible. It is sometimes hard to predict how well lighting at the convention hall will be. There could be a power blackout, which may leave your Trade Show booth at the shadow of other booths. It is therefore advisable to carry along your display lighting to ensure potential visitors see you. Additionally, remember to apply the general rule of placing your lights every 2 or 3 feet within the booth to maximize your Trade Show booth illumination despite any condition the lighting situation is at the Expo.
4. Carefully select a writing style
Fonts and typefaces are essential aspects of conveying the desired message through writing. Your Trade Show booth design is likely to have both small and large prints, therefore ensure you carefully pick the font that is readable at a glance and can be read from a distance. Readability is important because visitors or passersby get to know what you intend to convey by reading your booth posters.
5. Ensure Consistency in messaging
Your Trade Show booth design not only consist of the equipment but also the employees attending to it. Apart from ensuring proper grammar, and an appealing look for your booth, check on the etiquette of your sales staff, to ensure they uphold work ethics and right attitude when dealing with visitors. If all these are in accord, visitors to your booth will get the best services and a good impression of your brand.
Finally, designing a trade show booth requires creativity, especially on the visual aspects, which should be the number one focus. What the eyes see determines whether an individual will like it or not. Moreover, a well-designed Trade Show display booth draws immediate attention to those attending the event. All aspects of your booth should work in harmony to achieve the desired outcome/goal of the show. Nonetheless, you can as well buy some of the best trade show booths from Expo Marketing if you do not want to go through the designing process yourself. Contact trade show display for more information.