Past Customers are the key to long-term success in the mortgage industry. A client appreciation party is one way to reveal your previous customers that you’re their mortgage adviser now and in the future. It’s the best way to satisfy your clients after the loan has closed and once again thank them for their enterprise. Continual contact after their loan closes using mails, mailings, and phone calls are helpful tools to remain in touch.
You can keep them informed of new programs, cash-out possibilities, or savings chances, but appreciation celebrations are among the few ways which will let you meet them face-to-face. The following party suggestions can allow you to create customer loyalty, additional referrals, and improved transactions.
1. Guest List
Start by inviting all the clients you’ve closed a mortgage for in the previous 2 decades. If your organization emails customer satisfaction surveys to your previous clients, ensure you review them when creating your invitation list. If you’ve had any extremely unhappy clients, don’t invite them to the event.
Add repeat clients and realtors, insurance brokers, builders, contractors, and attorneys who are great referral partners. Always invite the members of your team such as processors, closers, article closers, receptionists, sales managers, and anyone who might have had contact with a number of your previous customers.
Contact your Sales supervisor or office and ask them to get a budget for your client appreciation party. Try to collaborate with a title company, credit repair business, contractors, or insurance broker for a host to increase the budget for the celebration.
3. Choose a Venue
Based on Your budget, you might have the ability to reserve a party center, rent a pavilion in a park, or chose to have a barbecue in your parking lot. Keep in mind, customer appreciation parties ought to be a celebration, not a sales event.
4. Party Details
Cost out and choose the time and day or your occasion. Would business hours or a weekend lure more attendees? Select your meals, drinks, and entertainment. Do you want to employ a disk jockey or hire a band? Do you want a bounce house for the children or cash machine booth for the adults?
5. Promotional Items
Do you need To provide all guests a door prize for attending? Maybe, you may have a grand prize and ask the patrons of the event to offer gift cards. You may encourage your previous customers to attend the celebration by promoting prizes given by the event, such as televisions or even holidays. Cheap gifts such as hats, t-shirts, coffee mugs, and promotional items in the celebration are fine, but remember to have some expensive gifts to draw more past-customers to your celebration.
Mail invitations to all follow-up and guests with email invitations 3 months before the party. Ask anyone who will be attending to RSVP, so you’ve got an idea on how much to purchase your celebration. 1 week earlier, follow-up with telephone calls to any previous customers that have not responded.
Make Sure you spend time in the party mingling with your guests. If mortgage questions come up take down their information and let them know you will follow-up together after the event. Use the time in the party To build relationships and keep away from just selling.
Throwing a Well-planned and organized customer appreciation party will end in increased past customer retention, greater satisfaction with referral Partners, increased imaging, and increased-consistent referrals.